An app designed for E! Online from the early days when their brand was the iconic red exclamation to the most recent redesign of their "Pop of Culture" look. Evolving with E!, the latest redesign aimed at creating a better user flow and navigation scheme that highlights all of it's best features. © 2011-2015 Phunware, Inc and E!
User Experience & Design: Myan Duong & Amy Garrett
Creative Direction: Eric Moujaes & Liz Demartino
The authority on all things pop culture, the E! Online app aggregates tons of photo, video and articles that is easy and quick to use.
Optimized for iOS, Android, Blackberry Q10 and Z10.
The E! Online app offers up a multitude of content types, so creating a structure of information that is clear and frictionless was high priority. We strived to separate out content types, while not closing the loop on any of the lanes so that users can continuously dig deeper.
Adding swipe gestures to activate the menu and navigate through the app and all the various content lanes easy and fast for the user.
Enhancing the photo and video galleries allows the user to dig deep into the content they really want. Full screen images with hidden controls give the user hi-res details on all the celebrity gossip they crave.